2 minutes
/ Overview
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/ Proposal
/ Brand identity
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Pablo de Gastines, Yoann Sirvin
Brand strategy, Brand visual identity, Creative direction, Web design
2 minutes is an animation studio based in France, Canada and China.
One of the characteristic trademarks of the studio is to mix traditional animation with modern digital techniques.
The sketcher pencil, a tool specifically used in the fielfd of animation to draw rough sketches, has been chosen as a symbol for the brand. Curved and flexible the pencil expresses the dynamic nature of the company.