2 minutes
/ Overview
Author(s)
Yoann Sirvin, Pablo de Gastines
Year
Mission
Brand strategy, Creative direction, Web design, Brand visual identity
Give me a break
/ Proposal
/ Brand identity
/ Web
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Yoann Sirvin, Pablo de Gastines
Brand strategy, Creative direction, Web design, Brand visual identity
2 minutes is an animation studio based in France, Canada and China.
One of the characteristic trademarks of the studio is to mix traditional animation with modern digital techniques.
The sketcher pencil, a tool specifically used in the fielfd of animation to draw rough sketches, has been chosen as a symbol for the brand. Curved and flexible the pencil expresses the dynamic nature of the company.
