El Carmen santa Thérésa

- Author(s)Pablo de Gastines
- Year2019
- MissionBrand strategy, Brand visual identity, Copywriting, Creative direction, Print design
- ClientLéonard Lévèque
- StatusCompleted
- AreasFood & beverage
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El Carmen santa Thérésa
Pacific dream in the jungle
Set in the lush landscape of Costa Rica, El Carmen Santa Theresa brings together the spirit of the jungle and the laid-back rhythm of the Pacific coast. We created a complete brand identity and spatial concept to give the restaurant a distinctive world of its own—warm, welcoming and rooted in its surroundings.
From brand strategy and visual identity to iconography, copywriting and print design, every element was shaped to express the character of the place. The result is a coherent identity that connects the restaurant’s atmosphere with the natural beauty and easy-going energy of Santa Theresa.











