Héole

- Author(s)Yoann Sirvin
- Year2021
- MissionBrand strategy, Brand visual identity, Copywriting, Creative direction, Video production, Web design
- ClientDegré K
- StatusCompleted
- AreasTechnology
Héole
Global design for the first organic sun sail
HÉOLE develops organic photovoltaic sails intended for the production of green energy to power boats, electric airships or ephemeral or isolated constructions.
In Breton “Heol” means “sun”… In Greek mythology, “Aeolus” is the master and steward of the winds. Héole is a contraction of these 2 ideas.
The concept is developed an abstraction of the 4 universal elements. Water, air, earth, wind. To better support the idea that society is capable of creating energy autonomy with all the elements.
The baseline associates the profession of naval “builder” with the idea of energy autonomy.
Concept


Shape

Logo

Baseline

Couleurs




Motion
Web


