Brand strategy, Brand visual identity, Copywriting, Creative direction, Motion design, Web design, Web development
HÉOLE develops organic photovoltaic sails intended for the production of green energy to power boats, electric airships or ephemeral or isolated constructions.
In Breton “Heol” means “sun”… In Greek mythology, “Aeolus” is the master and steward of the winds. Héole is a contraction of these 2 ideas.
The concept is developed an abstraction of the 4 universal elements. Water, air, earth, wind. To better support the idea that society is capable of creating energy autonomy with all the elements.
The baseline associates the profession of naval “builder” with the idea of energy autonomy.