Silo
/ Overview
Author(s)
Year
Mission
Client
Status
Area(s)
Think tank of critical thoughts
/ Concept
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/ Brand identity
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/ Colors
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/ Video
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/ Web
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In 2016, the Gabriel Péri Foundation created a think tank dedicated to questioning the established order in current and historical critical thinking.
The global branding project (naming, brand strategy, visual identity, web, multimedia and video) focused on creating a strong and relevant creative concept. Silo acts as a reservoir of ideas accessible to the public with which they can build their ideas enlightened by knowledge.
The logo symbolises the different objectives of the project, creating a graphic matrix (pattern, shapes, colours) which infuses all of the brands many communication materials from their digital platform to their videos.